Pengaruh Online Customer Rating, Harga, dan Promosi Terhadap Keputusan Pembelian Makanan Melalui GrabFood (Studi pada Konsumen di Kabupaten Tulungagung)

Nurozikin, Ahmad Fiki (2021) Pengaruh Online Customer Rating, Harga, dan Promosi Terhadap Keputusan Pembelian Makanan Melalui GrabFood (Studi pada Konsumen di Kabupaten Tulungagung). Skripsi thesis, Universitas Kadiri.

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Abstract

The purpose of this research is to analyze the effect of online customer rating, price, and promotion on purchase decision of food through GrabFood on consumers in Tulungagung District. This research use purposive sampling with 96 respondents of people in Tulungagung District. This research use multiple linear regression analysis techniques. The results of the analysis of this research indicate that online customer rating partially has no effect on purchase decision but give contribution, price partially has significant effect on purchase decision, promotion partially has significant effect on purchase decision. And also indicates that online customer rating, price, and promotion simultaneously affect on purchase decision. And promotion is the most dominant effect on purchase decision. It proves that online customer rating, price, and promotion can contribute to purchase decision through GrabFood for consumers in Tulungagung District. Keywords: online customer rating, price, promotion, and purchase decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen S1
Depositing User:	NR Nurul Huda
Date Deposited:	03 Nov 2021 03:39
Last Modified:	13 Nov 2021 03:49
URI:	http://repository.unik-kediri.ac.id/id/eprint/113

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