Purwasih, Ratih (2021) Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Kedai Kopicab Kediri. Skripsi thesis, Universitas Kadiri.
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Abstract
This study aims to determine the effect of product quality and service quality on customer satisfaction at Kedai Kopicab Kediri. This research used the type of quantitative research. The population in this study were customers of Kedai Kopicab Kediri, while the sample was 96 respondents. The sampling method in this study was using a non-probability sampling technique with a purposive sampling approach. While the method of data analysis using multiple linear regression analysis, t test, F test and test the coefficient of determination (R2). From the results of this study it can be concluded that: (1) The results of the study have a positive and significant effect between product quality on customer satisfaction. (2) The results of the study have a positive and significant effect between service quality and customer satisfaction. (3) The results of the study simultaneously product quality and service quality have a positive and significant effect on customer satisfaction. Keywords : product quality, service quality, customer satisfaction
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Prodi Manajemen S1 |
| Depositing User: | NR Nurul Huda |
| Date Deposited: | 03 Nov 2021 08:21 |
| Last Modified: | 15 Nov 2021 03:50 |
| URI: | http://repository.unik-kediri.ac.id/id/eprint/121 |
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