Pengaruh Electronic Word of Mouth (E-WOM) dan Citra Destinasi terhadap Minat Berkunjung pada Taman Wisata Tawun Kabupaten Ngawi

Apriliani, Feny (2026) Pengaruh Electronic Word of Mouth (E-WOM) dan Citra Destinasi terhadap Minat Berkunjung pada Taman Wisata Tawun Kabupaten Ngawi. Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to determine the effect of Electronic Word of Mouth (E-WOM) and Destination Image on tourists' Visiting Intention at Taman Wisata Tawun, Ngawi Regency. This research is a quantitative study with an associative approach. The population in this study consisted of tourists who had visited Taman Wisata Tawun, Ngawi Regency. The sampling technique used purposive sampling, resulting in 96 respondents. Data were collected through questionnaires. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that Electronic Word of Mouth (E-WOM) has no significant effect on tourists' Visiting Intention. Destination Image has a positive and significant effect on tourists' Visiting Intention. Furthermore, Electronic Word of Mouth (E-WOM) and Destination Image simultaneously have a positive and significant effect on tourists' Visiting Intention at Taman Wisata Tawun, Ngawi Regency. Therefore, Destination Image is a more dominant factor in increasing tourists' Visiting Intention than Electronic Word of Mouth (E-WOM). Keywords: Electronic Word of Mouth (E-WOM), Destination Image, Visiting Intention

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi & Bisnis > Prodi Manajemen S1
Depositing User:	Unnamed user with email rio.mahardiko@gmail.com
Date Deposited:	29 Sep 2026 03:00
Last Modified:	29 Sep 2026 03:00
URI:	http://repository.unik-kediri.ac.id/id/eprint/1247

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