Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Pada UD. Unggul Jaya Mebel Blitar

Ferdyana, Yenny (2023) Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Pada UD. Unggul Jaya Mebel Blitar. Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to find out: (1) The effect of promotion on purchasing decisions at UD. Unggul Jaya Mebel Blitar, (2) The effect of price on purchasing decisions at UD. Unggul Jaya Mebel Blitar, (3) The influence of promotions and prices on purchasing decisions at UD. Unggul Jaya Mebel Blitar. The type of research used is explanatory research. The sampling technique in this study used a non-probability sampling technique with the number of samples obtained as many as 30 respondents. The data analysis technique used to test this research hypothesis is using multiple linear regression test techniques. The results of this study show that: (1) There is an influence between variable X₁ on variable Y, (2) There is no influence between variable X₂ on variable Y, (3) There is an influence between variable X₁ and variable X₂ simultaneously on variable Y. Keywords: Promotion, Price, Purchase Decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi > Prodi Manajemen S1
Depositing User:	NR Nurul Huda
Date Deposited:	20 Nov 2024 03:35
Last Modified:	20 Nov 2024 03:35
URI:	http://repository.unik-kediri.ac.id/id/eprint/708

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