Pengaruh Stimulus Instagram & Electronic Word Of Mouth Terhadap Minat Berkunjung Pada Cafe Jolotundo Glamping & Edu Park

Anisa, Rizki Chairul (2024) Pengaruh Stimulus Instagram & Electronic Word Of Mouth Terhadap Minat Berkunjung Pada Cafe Jolotundo Glamping & Edu Park. Skripsi thesis, Universitas Kadiri.

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Abstract

The aim of this research is to understand "The Influence of Instagram Stimulus and Electronic Word of Mouth on Interest in Visiting Café Jolotundo Glamping & Edu Park". This research utilizes quantitative research methodology, using survey procedures for collecting data through distributing questionnaires using a 1-5 Likert scale. The group selected for this research consisted of customers who had visited or would visit Café Jolotundo Glamping & Edu Park. The number of samples in this study was 96 respondents. Research data in this study was collected through distributing questionnaires using Google Form. The t test findings show that the Sig value of the Instagram Stimulus variable (X1) is 0.670 > 0.05. Apart from that, the calculated t value is 0.427 < t table, namely 1.989. Therefore, it can be concluded that there is no substantial influence of Instagram Stimulus on Interest in Visiting Café Jolotundo Glamping & Edu Park. When evaluating the EWOM (X2) variable, the findings show that there is a substantial influence with a Sig value of 0.000 < 0.05 and a calculated t value (6.933) > t table (1.989). This shows that Electronic Word of Mouth has an impact on Visiting Interest. Electronic Word Of Mouth was found to have a good and quite large influence on variable Y which represents the level of interest in visiting Café Jolotundo Glamping & Edu Park. The results of the F test show that the calculated F value (58.530) is greater than the F table value (3.09) at the 0.000 significance level, which is less than 0.05. This shows that both Instagram Stimulus and Electronic Word of Mouth have a simultaneous or combined influence on the level of interest in visiting Café Jolotundo Glamping & Edu Park. The coefficient of determination test (R2) shows that there is a relationship between the Instagram Stimulus variables (X1) and Electronic Word of Mouth (X2) with Visiting Interest (Y). This relationship is shown by the R Square value of 0.557. Furthermore, the Adjusted R Square value is 0.548 or the equivalent of 54.8%. This data shows that 54.8% of Visit Interest is the dependent variable, influenced by the independent variables Instagram Stimulus and Electronic Word Of Mouth. In addition, there is a remaining 45.2% which is influenced by unidentified variables outside the scope of this research. Keywords: Instagram Stimulus, Electronic Word Of Mouth, Interest in Visiting

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi > Prodi Manajemen S1
Depositing User:	NR Nurul Huda
Date Deposited:	22 May 2025 07:35
Last Modified:	22 May 2025 07:35
URI:	http://repository.unik-kediri.ac.id/id/eprint/745

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