Pengaruh Harga Dan Penerapan Fitur Shopee Live Terhadap Keputusan Pembelian Konsumen Pada Marketplace Shoppe Di Kota Kediri

Agustin, Yusi (2024) Pengaruh Harga Dan Penerapan Fitur Shopee Live Terhadap Keputusan Pembelian Konsumen Pada Marketplace Shoppe Di Kota Kediri. Skripsi thesis, Universitas Kadiri.

	Text cover.pdf Download (49kB)
	Text abstrak.pdf Download (113kB)
	Text bab 1.pdf Restricted to Repository staff only Download (199kB)
	Text daftar pustaka.pdf Download (127kB)

Abstract

The rapid development of technology makes businesses grow, one of which is E- Commerce. Ecommerce makes it easier for consumers to shop. Price is one of the important factors in consumer purchasing decision making. To attract the attention of consumers, e-commerce is increasingly developing its features, one of which is the Live Streaming Shopping feature that gives the impression of real life to consumers. This study aims to test prices and Live Streaming Features on Shopee Consumer Purchasing Decisions in Kediri City. Data collection was carried out through the distribution of questionnaires distributed to 110 Shopee consumers in Kediri City with random sampling techniques and the analysis method used was multiple linear regression with the help of SPSS tools. The results of the study found that price has a significant effect on consumer purchasing decisions, while Live Streaming does not have a significant effect on consumer purchasing decisions, but partially Price and Live Streaming Shopping Together have a significant effect on consumer purchasing decisions. Keywords: Price, Live Streaming, Purchase Decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi > Prodi Manajemen S1
Depositing User:	NR Nurul Huda
Date Deposited:	22 May 2025 08:42
Last Modified:	22 May 2025 08:42
URI:	http://repository.unik-kediri.ac.id/id/eprint/763

Actions (login required)

View Item