Pengaruh Flash Sale Dan Gratis Ongkir Shopee Terhadap Pembelian Impulsif Pada Gen Z Di Kabupaten Nganjuk

Wijianto, Hafid Syahromi (2024) Pengaruh Flash Sale Dan Gratis Ongkir Shopee Terhadap Pembelian Impulsif Pada Gen Z Di Kabupaten Nganjuk. Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to determine the effect of flash sales and free shipping on impulse buying in Generation Z in Nganjuk Regency partially and simultaneously, and to analyze the influence of the dominant variable on impulse buying in Generation Z in Nganjuk Regency. This type of research uses a quantitative approach. This study used a sample of 96 respondents. Sampling using non-probabilty sampling method with purposive sampling technique. The test equipment used is a research instrument test, the instrument in this study uses a questionnaire or questionnaire and the analysis used is multiple linear regression. From the results of this test, it can be concluded that partially, Flash Sale (X1) and Free Shipping (X2) have a positive and significant effect on Impulse Buying (Y) in Generation Z in Nganjuk Regency. Flash Sale and Free Shipping have a positive and significant effect on Impulse Buying in Generation Z in Nganjuk Regency simultaneously. The Flash Sale Variable (X1) is more dominant in influencing Impulse Buying in Generation Z in Nganjuk Regency than the Free Shipping Variable (X2). Keywords: Flash Sale, Free Shipping and Impulse Buying

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi > Prodi Manajemen S1
Depositing User:	NR Nurul Huda
Date Deposited:	23 May 2025 02:54
Last Modified:	23 May 2025 02:54
URI:	http://repository.unik-kediri.ac.id/id/eprint/772

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