Achmad, Qiery Faturohman (2023) Analisis Startegi Pemasaran UMKM Angkringam Gondrong Dalam Memenang Persaingan Di Kota Kediri. Skripsi thesis, Universitas Kadiri.
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Abstract
Therefore, this writing has made angkringan a place for social interaction and a place for consumption for all social strata of society. Therefore the authors see an angkringan business opportunity. Angkringan is a “typical” place to buy and sell food and drinks. The formulation of the problem (1) What is the angkringan's sales strategy to achieve sales targets? (2) What are the business opportunities for angkringan in the city of Kediri? (3) What is the feasibility of the angkringan business in the city of Kediri? This research method uses a descriptive qualitative approach. Data collection was carried out using interview, observation, and documentation techniques. The subject determination technique in this study used a purposive sampling technique, namely the subject determination technique based on several predetermined considerations. Validation of data is done by using triangulation. Furthermore, the data is processed and analyzed in several stages, namely: data collection, data presentation, conclusions (drawing conclusions by looking at the presentation of data), and Verification (drawing conclusions to answer the problem formulation). The results of this study are: (1) The marketing strategy for the long- standing angkringan business to increase market share through the stages of market segmentation, market positioning, and marketing mix. (2) Angkringan longish business opportunities have good prospects for the future. (3) The feasibility of the angkringan longish business seen from the market and marketing aspects of the angkringan business is feasible to run because it has market potential and opportunities to market its products. This can be seen from the number of potential consumers the business has. Keyword : Strategy, business, angkringan
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi & Bisnis > Prodi Manajemen S1 |
| Depositing User: | Unnamed user with email rio.mahardiko@gmail.com |
| Date Deposited: | 16 Aug 2025 02:45 |
| Last Modified: | 16 Aug 2025 02:45 |
| URI: | http://repository.unik-kediri.ac.id/id/eprint/925 |
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