Pratama, Mochamad Risky Kusuma (2023) Pengaruh Flash Sale dan Cashback Terhadap Perilaku Impulsive Buying Pada Mahasiswa Pengguna Shopee Universitas Kadiri. Skripsi thesis, Universitas Kadiri.
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Abstract
This research was conducted on Shopee marketplace users at Kadiri University. The purpose of this study is to determine the effect of Flash sale and Cashback on Impulse Buying behavior in Shopee user students at Kadiri University both persial and simultaneously. The population of this study was students using Shopee at Kadiri University. This study used the unknown population formula so that a sample of 100 respondents was obtained. The primary data in this study was obtained from the results of online and offline questionnaires. Testing each data requiresSPSS 2 test equipment5. The questionnaire instrument was tested with validity tests and reliability tests then the data was analyzed by multiple linear regression methods that had previously gone through classical assumption tests. The hypothesis was tested with the F Test to measure the influence simultaneously and the t Test to measure the influence partially and also the coefficient of determination (R2) test to determine the best level of accuracy in regression analysis, in this study the results of the R Square coefficient of determination test obtained a value of 0.249 which shows that impulse buying behavior in Shopee users 24.9% are influenced by Shopee's flash sale and cashback promotion programs. Then the remaining 75.1% was influenced by other factors outside this study.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Unnamed user with email rio.mahardiko@gmail.com |
| Date Deposited: | 16 Aug 2025 06:39 |
| Last Modified: | 16 Aug 2025 06:39 |
| URI: | http://repository.unik-kediri.ac.id/id/eprint/930 |
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