Pengaruh Sistem Flash Sale Dan Gratis Ongkos Kirim Pada E-Commerce Shopee Terhadap Keputusan Pembelian Suatu Produk

Ulum, Bahrul (2023) Pengaruh Sistem Flash Sale Dan Gratis Ongkos Kirim Pada E-Commerce Shopee Terhadap Keputusan Pembelian Suatu Produk. Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to determine the influence of three variabels , namely Flash sale, Free Shipping and Purchase decisions on a product. This type of research uses descriptive research quantitative approach . The population in this study was found in consumers who have made online purchase transactions through e-commerce Shopee and were contacted. The sampling technique in this study uses the non-probability sampling technique, which is a sampling technique where not all members of the population in the same position have the opportunity to be selected as a sampel. A sampel of 100 respondents was obtained using the Lameshow formula. The data analysis methods used are analysis, classical assumption test, multiple linear analysis . Hypothesis testing using, t test and f test. From the results of this study, it can be concluded that Flash sale (X1) has a signifikancant effect on purchasing decisions. Free shipping (X2) has a signifikancant effect on purchasing decisions. Keywords: Flash sale, Free Shipping, Purchase decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi & Bisnis > Prodi Manajemen S1
Depositing User:	Unnamed user with email rio.mahardiko@gmail.com
Date Deposited:	16 Aug 2025 08:21
Last Modified:	16 Aug 2025 08:21
URI:	http://repository.unik-kediri.ac.id/id/eprint/943

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