Pengaruh Persepsi Kemudahan, Persepsi Manfaat Dan Kepercayaan Terhadap Minat Penggunaan Aplikasi Flip.Id (Studi Kasus Universitas Kadiri, Kediri)

Suciati, Ranti (2023) Pengaruh Persepsi Kemudahan, Persepsi Manfaat Dan Kepercayaan Terhadap Minat Penggunaan Aplikasi Flip.Id (Studi Kasus Universitas Kadiri, Kediri). Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to determine the influence of perceived convenience, perceived benefits and trust on interest in using Flip.id application. The case study was conducted at Kadiri University, Kediri. Data obtained by disseminating questionnaires online through Google Form. The population in this study is unknown for its population size. The sample studied in this study was 75 respondents taken based on theory according to Hair et al.(2010) in (Ferdinand, 2014). The sampling technique uses purposive sampling because the population is taken based on certain criteria, namely students/lecturers/staff of Kadiri University who have transacted using Flip.id application. In this study, researchers only took samples from Kadiri University students to be processed using SPSS Version 26.0. The data analysis technique used in this study is multiple linear regression analysis. The results of this study show that (1) Perception of Convenience does not have a partial effect on Interest in Using Flip.id Applications, (2) Perception of Benefits has a partial effect on the Interest in Using the Flip.id Application, (3) Trust has a partial effect on the Interest in Using the Flip.id Application, (4) Perception of Convenience, Perception of Benefits and Trust has an effect simultaneously with the Interest in Using the Flip.id Application. Keywords: Perception of Ease, Perception of Benefits, Trust, Interest in Use

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi & Bisnis > Prodi Manajemen S1
Depositing User:	Unnamed user with email rio.mahardiko@gmail.com
Date Deposited:	16 Aug 2025 08:26
Last Modified:	16 Aug 2025 08:26
URI:	http://repository.unik-kediri.ac.id/id/eprint/944

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