Analisis Strategi Promosi Properti Melalui Media Sosial (Studi pada PT. Kanaan Land di Bali

Dinietika, Sylvia Yusvita (2023) Analisis Strategi Promosi Properti Melalui Media Sosial (Studi pada PT. Kanaan Land di Bali. Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to analyze properti promotion strategies using social media that can be done by PT. Kanaan Land Bali to increase properti sales. The research method used is qualitative with data collection techniques through interviews, observations, and documentation and using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the company. The results using SWOT analysis showed that PT. Kanaan Land Bali has strengths such as strong brand awareness, attractive properti models and strategic locations. On the other hand, companies also have disadvantages, such as the lack of effective sales promotion and lack of interaction with consumers. The opportunities available are the growth of Tourism and properti demand in Bali. The recommended offline promotion strategy is to organize properti exhibitions and put up informative billboards or banners. Instagram marketing strategies include the use of the latest technologies such as virtual reality or 3D tours to present properties interactively, as well as the use of social media features such as Instagram stories, live streaming, IGTV, and Instagram Ads to increase brand awareness and attract buyers. Keywords : properti promotion strategy using social Media

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi & Bisnis > Prodi Manajemen S1
Depositing User:	Unnamed user with email rio.mahardiko@gmail.com
Date Deposited:	16 Aug 2025 08:41
Last Modified:	16 Aug 2025 08:41
URI:	http://repository.unik-kediri.ac.id/id/eprint/947

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