Septiani, Vela Yulita (2023) Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan pada “Rumah Makan MMJ Trenggalek. Skripsi thesis, Universitas Kadiri.
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Abstract
The influence of service quality and price is an important factor on customer satisfaction. The attention to the interests of customers by looking at needs and desires as well as satisfaction with services and prices that are in accordance with the quality provided is a very important factor for the success of an entrepreneur. So entrepreneurs must be able to provide something memorable for consumers by providing satisfaction through their performance in accordance with the quality of products, services and prices offered. By maintaining and creating customer satisfaction, it will create a royal customer for the company. This study aims to determine the effect of service quality and price on consumer satisfaction at MMJ Cafe n Resto Trenggalek Restaurant. The research method used is quantitative method. Data collection instrument using google form questionnaire. In this study there are independent or independent variables, namely service quality and price, dependent or dependent variables, namely customer satisfaction. This sampling technique uses Incentric Sampling, where anyone who happens to meet the researcher can be used as a sample. The sample used was customers of Rumah MMJ Cafe n Resto Trenggalek which amounted to 100 respondents who had been calculated using the Lemeshow formula. The results of the F-Test show a Fcalculate value of 15.307 > f table 3.09 with a significant level of 0.000 < 0.05, meaning that H1 is accepted and H2 is received it can be concluded that Service Quality and Price simultaneously affect theCustomer Value (Y) at MMJ Cafe n Resto Restaurant. The results of the T Test show that the quality of service and price partially have a positive and significant effect, it can be concluded that H 1 is accepted H 2 is accepted, judging from the results of the T Test, the amount of service quality Tcalculate is 2,461>1,986 Ttable, with a significant level of 0.016 and the results of the T Test is the amount of Tcalculate the price of 2,865 >1,986 Ttable with a significant level of0.005. Keywords: Service Quality, Price and Customer Satisfaction
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi & Bisnis > Prodi Manajemen S1 |
| Depositing User: | Unnamed user with email rio.mahardiko@gmail.com |
| Date Deposited: | 16 Aug 2025 08:59 |
| Last Modified: | 16 Aug 2025 08:59 |
| URI: | http://repository.unik-kediri.ac.id/id/eprint/949 |
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