Jonatan, Yefta Teddy (2023) Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Kirun Makarun Pada Dewa Snack Kediri Melalui Instagram Marketing. Skripsi thesis, Universitas Kadiri.
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Abstract
The thesis with the title Marketing Strategy in Increasing Sales of Kirun Makarun Products on Dewa Snack Kediri Through Instagram Marketing aims to assess the influence of the Instagram social media platform in enhancing the sales of Kirun Makarun products through marketing strategies. The research employs a qualitative approach to understand consumers' experiences and perceptions regarding Instagram marketing. The AIDA model (Attention, Interest, Desire, Action) is utilized as a framework to analyze how Instagram can impact the consumer buying process. Additionally, this study also encompasses an understanding of the Instagram algorithm to maximize the platform's utilization in achieving optimal sales outcomes. Keywords : marketing strategy, sales, Instagram, social media, AIDA, algorithm.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi & Bisnis > Prodi Manajemen S1 |
| Depositing User: | Unnamed user with email rio.mahardiko@gmail.com |
| Date Deposited: | 16 Aug 2025 09:05 |
| Last Modified: | 16 Aug 2025 09:05 |
| URI: | http://repository.unik-kediri.ac.id/id/eprint/950 |
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