Pengaruh Affiliate Marketing Dan Rating Konsumen Terhadap Keputusan Pembelian Konsumen Shopee Affiliate Di Kota Kediri

Ramadhani, Dinda Kurnia (2025) Pengaruh Affiliate Marketing Dan Rating Konsumen Terhadap Keputusan Pembelian Konsumen Shopee Affiliate Di Kota Kediri. Skripsi thesis, Universitas Kadiri.

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Abstract

The fast development of digital technology has introduced innovative marketing approaches, with affiliate marketing emerging as a prominent strategy on e- commerce platforms like Shopee. Alongside this, consumer ratings play a critical role in shaping purchasing preferences. This research explores how affiliate marketing and consumer ratings influence the purchase decisions of Shopee Affiliate users in Kediri City. Employing a quantitative method, the study collected data from 96 respondents selected using purposive sampling. The analysis was conducted using multiple linear regression techniques. The findings indicate that both affiliate marketing and consumer ratings, whether analyzed individually or collectively, have a significant impact on consumers' purchasing decisions. These insights are expected to serve as valuable input for businesses and content affiliates in crafting more efficient digital marketing strategies to better engage potential buyers. Keywords: Affiliate marketing; consumer rating; purchase decisions; Shopee Affiliate; Kediri City

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi & Bisnis > Prodi Manajemen S1
Depositing User:	Unnamed user with email rio.mahardiko@gmail.com
Date Deposited:	27 Feb 2026 01:35
Last Modified:	27 Feb 2026 01:35
URI:	http://repository.unik-kediri.ac.id/id/eprint/1087

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