Mutia, Pury Retno (2026) Pengaruh Penggunaan Shopee PayLater Terhadap Perilaku Pembelian Impulsif Generasi Z Di Kabupaten Nganjuk. Skripsi thesis, Universitas Kadiri.
![[img]](http://repository.unik-kediri.ac.id/style/images/fileicons/text.png) |
Text
01.Cover.pdf Download (28kB) |
|
Text
02.abstrak.pdf Download (18kB) |
|
Text
03.bab 1.pdf Restricted to Repository staff only Download (500kB) |
|
Text
04.daftar pustaka.pdf Download (265kB) |
Abstract
The rapid development of financial technology (fintech), particularly the Shopee PayLater service, has provided greter convenience in conducting digital transactions, which has the potential to increase impulsive buying behavior, especially among Generation Z. This study aims to analyze the effect of access convenience, payment flexibility, and usage convenience of Shopee PayLater on the impulsive buying behavior of Generation Z in Nganjuk Regency, both partially and simultaneously. This study employed a quantitative approach with an associative research design. The population consisted of Generation Z users of Shopee PayLater in Nganjuk Regency. The sample comprised 110 respondents selected using a purposive sampling technique. Data were collected trough questionnaires using a Likert scale and analyzed using multiple linear regression with IBM SPSS Statistics version 25. The result showed that access convenience (t=3,806; Sig.=0,000), payment flexibility (t=2,703; Sig.=0,008), and usage convenience (t=2,484; Sig.=0,015) each had a positive and significant partial effect on impulsive buying behavior. Simultaneously, these three variables also had a positive and significant effect on impulsive buying behavior, with an F-value of 66.782 and a significance value of 0,000. The Adjusted R Square value of 0,644 indicates that 64.4% of the variation in impulsive buying behavior can be explained by these three variables, while the remaining 35,6% is influenced by other variables outside the scope of this study. Therefore, the higher the level of access convenience, payment flexibility, and usage convenience provided by Shopee PayLater, the greater the tendency of Generation Z in Nganjuk Regency to engage in impulsive buying behavior. Keywords: Shopee PayLater, Impulsive Buying Behavior, Generatio
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi & Bisnis > Prodi Manajemen S1 |
| Depositing User: | Unnamed user with email rio.mahardiko@gmail.com |
| Date Deposited: | 16 Oct 2026 03:18 |
| Last Modified: | 16 Oct 2026 03:18 |
| URI: | http://repository.unik-kediri.ac.id/id/eprint/1254 |
Actions (login required)
 |
View Item |
