Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan pada Wardana Pool and Café Kabupaten Tulungagung

Maharani, Titin (2026) Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan pada Wardana Pool and Café Kabupaten Tulungagung. Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to determine the effect of service quality and product quality on customer satisfaction at Wardana Pool and Cafe in Tulungagung Regency. This study employed a quantitative aiming to explain the causal relationship between variables through hypothesis testing. The population in this study was all customers of Wardana Pool and Cafe in Tulungagung Regency. The sampling technique used purposive sampling, with the criteria being that respondents had made a purchase or used services at Wardana Pool and Cafe at least once. Data collection was conducted through questionnaires. Data analysis techniques used included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination. The results showed that service quality had a positive and significant effect on customer satisfaction. Product quality also had a positive and significant effect on customer satisfaction. Simultaneously, service quality and product quality had a positive and significant effect on customer satisfaction at Wardana Pool and Cafe in Tulungagung Regency. The findings of this study indicate that improving service and product quality can increase customer satisfaction levels, thus providing a basis for companies to improve the quality of their services and products. Keywords: Service Quality, Product Quality, Customer Satisfaction.

Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi & Bisnis > Prodi Manajemen S1
Depositing User: Unnamed user with email rio.mahardiko@gmail.com
Date Deposited: 16 Oct 2026 03:24
Last Modified: 16 Oct 2026 03:24
URI: http://repository.unik-kediri.ac.id/id/eprint/1255

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