Analisis Pengaruh Prior Experience & Product Knowledge, Terhadap Keputusan Melakukan Brand Switching Dimediasi Oleh Satisfaction Dalam Pembelian Sepeda Motor Adventure

Hasan, Muhamad Fuat (2023) Analisis Pengaruh Prior Experience & Product Knowledge, Terhadap Keputusan Melakukan Brand Switching Dimediasi Oleh Satisfaction Dalam Pembelian Sepeda Motor Adventure. Thesis thesis, Universitas Kadiri.

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Abstract

This study aims to determine and analyze the Prior Influence Experience, Product Knowledge and Satisfaction on Consumer Decisions Performing Brand Switching in Purchasing Motor Adventure Products. Technique Sampling is determined by purposive sampling, where there are criteria respondents, but it also uses the accidental method of determining the sample based on coincidence where anyone happens to meet the researcher which can be used as a sample by distributing questionnaires to members adventure motorcycle community The analytical method used is method descriptive analysis, Partial Last Square (PLS) statistical analysis method for looking for inner models, outer models, and hypotheses. The results of this study show acceptance of the entire hypothesis, namely the existence of a positive influence and significant on prior experience (X1), product knowledge (X2) and factors satisfaction (X3) on Consumer Decisions to Do Brand Switching In Purchasing Motorcycle Adventure Products. Key Word : Prior Experience, Product Knowledge, Satisfaction, Brand Switching.

Item Type:	Thesis (Thesis)
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User:	NR Nurul Huda
Date Deposited:	16 Nov 2024 01:56
Last Modified:	16 Nov 2024 01:56
URI:	http://repository.unik-kediri.ac.id/id/eprint/696

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