Penerapan Inovasi Produk Yang Dilakukan Oleh Umkm Dalam Kegiatan Usaha Untuk Meningkatkan Daya Saing (Studi Pada Umkm Bakpia Masaji Kota Kediri)

Argyta, Septyva Ony (2024) Penerapan Inovasi Produk Yang Dilakukan Oleh Umkm Dalam Kegiatan Usaha Untuk Meningkatkan Daya Saing (Studi Pada Umkm Bakpia Masaji Kota Kediri). Skripsi thesis, Universitas Kadiri.

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Abstract

Competition in the business world, especially in the culinary field, is currently experiencing conditions where the level of competition is increasing rapidly. This requires business people to be more innovative in order to maintain business survival and be able to compete in the business world. The purpose of this study is to determine product innovation in Bakpia Masaji Micro, Small and Medium Enterprises (MSMEs), and to find out what competitiveness is faced by Bakpia Masaji MSMEs. The type of research used is qualitative, using primary and secondary data. The data collection techniques used were observation, interviews, and documentation. Interviews were conducted with owners, employees, and customers of Bakpia Masaji MSMEs. The result of this study is that the product innovation of Bakpia Masaji MSMEs carried out is to improve or change the taste according to consumer desires without reducing the existing distinctive taste. Meanwhile, the competitiveness of Bakpia Masaji is other competitors, such as Bakpia Almair, Pia Latief, Bolen & Bakpia Simpang Lima Kediri. Compared to other competitors, Bakpia Masaji is superior because the price is cheap, the bakpia is soft, not dragging and not easily destroyed, the packaging is elegant and glossy. Keywords: Product Innovation, MSMEs, Competitiveness

Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi > Prodi Manajemen S1
Depositing User: NR Nurul Huda
Date Deposited: 22 May 2025 07:13
Last Modified: 22 May 2025 07:13
URI: http://repository.unik-kediri.ac.id/id/eprint/741

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