Keputusan Pembelian Ditinjau Dari Harga Dan Kualitas Produk Pada Rumah Roti AR (Alvin Rian) Bakery Nganjuk

N, Nur Anisa Fitria (2024) Keputusan Pembelian Ditinjau Dari Harga Dan Kualitas Produk Pada Rumah Roti AR (Alvin Rian) Bakery Nganjuk. Skripsi thesis, Universitas Kadiri.

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Abstract

The aim of this research is to identify the following variables: the influence of price on purchasing decisions at Rumah Roti AR Bakery, the influence of product quality on purchasing decisions at Rumah Roti AR Bakery, and the influence of price and product quality at Rumah Roti AR Bakery. This research uses a quantitative approach and collects data through questionnaires from 52 respondents randomly selected from AR Bakery customers who have purchased at least two items. To evaluate the relationship between price variables and product quality, this research shows that customers tend to consider these two variables simultaneously when making purchasing decisions. In addition, this research helps AR Bakery owners know what influences customer purchasing behavior. Thus, they can create better marketing strategies and increase customer satisfaction. The results of this research show that: (1) Price partially influences purchasing decisions at Rumah Roti AR Bakery, (2) Product quality partially influences purchasing decisions at Rumah Roti AR Bakery, (3) Price and product quality simultaneously influence purchasing decisions at Rumah Roti AR Bakery. Keywords : Price, Product Quality, Purchasing Decisions

Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi > Prodi Manajemen S1
Depositing User: NR Nurul Huda
Date Deposited: 23 May 2025 06:45
Last Modified: 23 May 2025 06:45
URI: http://repository.unik-kediri.ac.id/id/eprint/777

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