Setyawan, Andi (2024) Pengaruh Kualitas Layanan Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Toko Roti Gembong Gembul Pare Kediri. Skripsi thesis, Universitas Kadiri.
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Abstract
This research aim to know the influence of quality of service and product to satisfaction of customer at Service of Toko Roti Gembong Gembul Pare Kediri. This Research represent the research of ex-post facto because this research conducted to check the event which have been happened and later; then merino rear to know the factors which can cause incidence of the occurrence.. Population in this research is all customers conducting transaction in Service of Toko Roti Gembong Gembul Pare Kediri. While sample in this research that is as much 100 responder. To determine the level of sample, researcher uses the formula Slovin. Method data collecting use the method questioner, observation method, and documentation method. While method analyze the data by using descriptive analysis of percentage, test the classic assumption, and analyze the doubled linear regresi, test the significant in concern (Test the F), test the t (partial), and test the coefficient determinacy (R2). From this research result inferential that: (1) There are positive influence and significant of variable of service quality to satisfaction of customer at Service of Toko Roti Gembong Gembul Pare Kediri. (2) There are positive influence and significant of variable of product to satisfaction customer at Service of Toko Roti Gembong Gembul Pare Kediri. (3) There are Positive Influence and Significant of variable of quality of service and product by together to satisfaction of customer at Toko Roti Gembong Gembul Pare Kediri. Keyword: Service quality, product, customer satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi > Prodi Manajemen S1 |
| Depositing User: | Unnamed user with email rio.mahardiko@gmail.com |
| Date Deposited: | 28 May 2025 02:51 |
| Last Modified: | 28 May 2025 02:51 |
| URI: | http://repository.unik-kediri.ac.id/id/eprint/832 |
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