Prawidion, Rama Kusuma (2024) Pengaruh Kualitas Produk, Brand Image Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Roti Pada UD. Roti Tidar Kwadungan-Ngasem-Kediri. Skripsi thesis, Universitas Kadiri.
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Abstract
Every company try to become the leader in market, meaning its product is accepted better in market. Company which its product is accepted better can give the influence for growth. So that product, brand image and service water down the consumer conduct the purchasing decision. This research use the quantitative method because its research data in the form of number and analyzed to use the statistic. Population in this research its amount is incalculable surely, sample is consumer in UD. Roti Tidar Kwadungan-Ngasem-Kediri as much 100 responder. Determination Sample use the non probability sampling with the method of intake of accidental sampling. Method of data collecting with the interview and questioner. Method analyze the data with the test of data quality, test the classic assumption, doubled linear regression, test the hypothesis, and coefficient determinacy (r square). From this research result is concluded: value significance 0,001 < 0,05, meaning there is influence of product quality (X1) to purchasing decision. influence of service Quality (X2) to purchasing decision assess the significance 0,010 < 0,05 meaning there is influence by partial is service quality to purchasing decision. Influence of Brand image to purchasing decision obtained by value significance 0,017 < 0,05 meaning there is influence by partial is variable of brand image to purchasing decision (Y). Test the F assess the significance 0,000 < 0,05, hence variable of product quality, service quality, and brand image by simultan have an effect on to purchasing decision. Keyword: Product quality, brand image, quality of service and purchasing decision.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi > Prodi Manajemen S1 |
| Depositing User: | Unnamed user with email rio.mahardiko@gmail.com |
| Date Deposited: | 31 May 2025 05:08 |
| Last Modified: | 02 Jun 2025 02:02 |
| URI: | http://repository.unik-kediri.ac.id/id/eprint/840 |
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