Analisis Pengaruh Promosi, Citra Merek, Dan Harga Terhadap Keputusan Pembelian Minuman Teh Botol Sosro Di Alfamart Cabang Pare

Kurniawan, Marcellinus Chandra (2024) Analisis Pengaruh Promosi, Citra Merek, Dan Harga Terhadap Keputusan Pembelian Minuman Teh Botol Sosro Di Alfamart Cabang Pare. Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to analyze the effect of promotion, brand image, and price on purchasing decisions for Sosro Bottle Tea at Alfamart Pare Branch. The objects in this study are Promotion, Brand Image and Price and Purchasing Decisions of Sosro Bottled Tea consumers. The research conducted used the Explanatory Survey research method. Other methods added in this study are using Descriptive and Verificative / Associative research methods with data collection techniques through distributing questionnaires, observations and interviews. The technique used in sampling uses incidental sampling technique. The type of data used is primary data obtained directly from the object under study. Respondents' responses to answer questions and hypotheses were tested by analyzing the Validity Test, Reliability Test, T Test, F Test, Correlation Coefficient and Multiple Linear Regression Test. The study results show that the promotion, brand image and price variables partially or simultaneously have an influence on consumer purchasing decisions for 200 ml bottled tea products. Keywords: Promotion, Brand Image, Price, Purchase Decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi & Bisnis > Prodi Manajemen S1
Depositing User:	NR Nurul Huda
Date Deposited:	04 Jun 2025 01:52
Last Modified:	04 Jun 2025 01:52
URI:	http://repository.unik-kediri.ac.id/id/eprint/859

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