Pengaruh Harga, Citra Rasa, Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen Mixue & Tea (Studi Kasus Mixue & Tea di Jalan Pahlawan Kusuma Bangsa di Kota Lediri)

fitriyah, umi (2023) Pengaruh Harga, Citra Rasa, Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen Mixue & Tea (Studi Kasus Mixue & Tea di Jalan Pahlawan Kusuma Bangsa di Kota Lediri). Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to analyze the effect of price, taste, and service quality on the repurchase intention of Mixue & Tea consumers. The population and sample in this study were consumers who bought Mixue & Tea, and the number of respondents as the sample in this study was 97 respondents rounded up to 100 respondents. The type of data used in this study is primary data. The data collection method used is a questionnaire. Data analysis technique using multiple linear regression analysis test. The results of the analysis in this study indicate that price has a positive and significant effect on repurchase intention, taste, has a positive and insignificant effect on repurchase intention and service quality has a positive and not significant effect on repurchase intention and service quality has a positive and significant effect on interest buy again. Keywords: price, taste, service quality and repurchase intention

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi & Bisnis > Prodi Manajemen S1
Depositing User:	Unnamed user with email rio.mahardiko@gmail.com
Date Deposited:	17 Aug 2025 04:28
Last Modified:	17 Aug 2025 04:28
URI:	http://repository.unik-kediri.ac.id/id/eprint/956

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