Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Kepuasan Nasabah Pada Ksp Lumbung Tani Cabang Jombang

Muzdalifah, Siti (2025) Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Kepuasan Nasabah Pada Ksp Lumbung Tani Cabang Jombang. Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to determine the effect of service quality and trust on customer satisfaction at KSP Lumbung Tani, Jombang Branch. This study uses a quantitative research method because the research data is in the form of numbers and is analyzed using statistics and has met scientific principles, namely concrete, objective, measurable, rational, and systematic. The population used is all customers in 2025 at KSP Lumbung Tani, Jombang Branch, totaling 150 customers. While the sample is 60 people/respondents. Data collection methods use literature studies, observations, questionnaires and interviews. While the data analysis method with instrument validity and reliability tests, simple linear regression tests, multiple linear regression tests, partial significance tests (statistical t tests), simultaneous significance tests (statistical f tests), and coefficients of determination. From the results of this study it can be concluded that: Simultaneously there is an influence of service quality and trust on customer satisfaction at KSP Lumbung Tani, Jombang Branch. Because F count > F table (70.043 > 3.16). The magnitude of the influence of service quality and trust on customer satisfaction at KSP Lumbung Tani Jombang Branch is 71.1% and 28.9% is influenced by other variables. Keyword: Service quality, trust, customer satisfaction.

Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi & Bisnis > Prodi Manajemen S1
Depositing User: Unnamed user with email rio.mahardiko@gmail.com
Date Deposited: 25 Feb 2026 04:40
Last Modified: 25 Feb 2026 04:40
URI: http://repository.unik-kediri.ac.id/id/eprint/1067

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