Pengaruh Harga Dan Promosi Terhadap Kepuasan Penggunaan Jasa Cemerlang Laundry Di Kota Kediri

Subekti, Mohammad Rohman (2021) Pengaruh Harga Dan Promosi Terhadap Kepuasan Penggunaan Jasa Cemerlang Laundry Di Kota Kediri. Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to examine and analyze the Effect of Price and Promotion on Decisions to Use Brilliant Laundry Services in Kediri City. The data analysis technique used in this study uses a quantitative approach. The objectives that can be achieved are to find out and analyze that the price variable (X1), promotion (X2), on the decision to use (Y) at Cemerlang Laundry in Kediri City. The effect test method used is statistical analysis method consisting of multiple regression test, namely determination analysis, significant test consisting of T-test and F-test. Based on the results of the analysis and discussion, it can be concluded that (1) The results of the partial test (t test) of the price variable have a significant effect on the decision to use. This shows that thet value iscalculated 4.094 while the tvaluetable is 1.669 and the significance value is 0.000 <0.05, then Ho is rejected and Ha is accepted so that it can be concluded that the price variable affects the decision to use brilliant laundry services in the city of Kediri.(2 ) The results of the partial test (t test) of the sales promotion variable have a significant effect on the decision to use. This shows that thetcalculated valuewhile thevalue 2.401T table1.669 isisand the significance value is 0.019 > 0.05 then Ho is accepted and Ha is accepted so that it can be concluded that the promotion variable affects the decision to use brilliant laundry services in the city of Kediri. (3) Simultaneous test results (f test) can be concluded that the price variable (X1) has a significant effect on purchasing decisions. This is evidenced by theF valuecalculated= 34,237 > Ftable = 3.98 with a significance value of 0.000 <0.05 then Ho is rejected and Ha accepted, so it can be concluded that both the price and promotion variables affect the decision to use (4) The coefficient of determination (R with the results of R Square of 0.498 which means that the two independent variables, namely price and promotion, have a closeness percentage to the dependent variable of usage decisions of 4.98%. Keywords: Price, Promotion, Decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Prodi Manajemen S1
Depositing User:	NR Nurul Huda
Date Deposited:	03 Nov 2021 04:23
Last Modified:	16 Nov 2021 02:14
URI:	http://repository.unik-kediri.ac.id/id/eprint/116

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