Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen Pada Rumah Produksi DVN Kecamatan Pesantren Kota Kediri

Putri, Nabilla Meysavania (2026) Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen Pada Rumah Produksi DVN Kecamatan Pesantren Kota Kediri. Skripsi thesis, Universitas Kadiri.

	Text 01.Cover.pdf Download (53kB)
	Text 02.abstrak.pdf Download (582kB)
	Text 03.bab 1.pdf Restricted to Repository staff only Download (565kB)
	Text 04.daftar pustaka.pdf Download (529kB)

Abstract

The purpose of this study is to influence product quality on purchasing decisions, to determine the effect of price on purchasing decisions, to determine the effect of product quality and price on purchasing decisions at DVN Production House. The population in this study were consumers who had purchased frozen food products from DVN Production House with an unknown number of consumers, where the number of samples used was 100. The data collection technique used in this study was a questionnaire. The analysis technique used in this study was multiple linear regression, classical assumptions, hypothesis testing and coefficient of determination. The results of the study showed that product quality had a significant effect on purchasing decisions, price had a significant effect on purchasing decisions, and simultaneously product quality and price had a significant effect on purchasing decisions at DVN Production House. Keyword: Product Quality, Price, and Purchase Decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi & Bisnis > Prodi Manajemen S1
Depositing User:	Unnamed user with email rio.mahardiko@gmail.com
Date Deposited:	22 Sep 2026 06:44
Last Modified:	22 Sep 2026 06:44
URI:	http://repository.unik-kediri.ac.id/id/eprint/1237

Actions (login required)

View Item