Pengaruh Lokasi Dan Store Atmosphere Terhadap Keputusan Pembelian Di Buti Kediri Mall

Ardiati, Celcia Aprilia (2020) Pengaruh Lokasi Dan Store Atmosphere Terhadap Keputusan Pembelian Di Buti Kediri Mall. Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to determine the effect of location and store atmosphere on purchasing decisions. The population in this study were all customers of BUTI Kediri Mall. Sample selection uses the Non Probility Sampling method, which is a sampling technique that does not provide equal opportunities / opportunities for each element or member of the population to be selected as samples. Sampling using the Rao Ourba formula, namely: N=Z^2/〖4(Moe)〗^2 and the results obtained were 96 respondents who were sampled. The analysis prerequisite test includes normality test, autocorrelation test, multicolonary test, heteroscedaticity test. Test data analysis used in testing the hypothesis in this study using multiple regression analysis. The results showed a positive and significant effect of Location and Store Atmosphere on Purchasing Decisions at Buti Kediri Mall as indicated by the R Square value of 0.905 or 90.5%, which means that in this study, it has an explainable level of 90.5. % which is explained by the independent variables on the dependent variable. Then the remainder is 100% - 90.5 = 9.5%. In this study, what could not be explained by the independent variable on the dependent variable was 9.5% because there was no statement in this study. Keywords: Location, Store Atmosphere, and Purchase Decisions

Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi > Prodi Manajemen S1
Depositing User: NR Nurul Huda
Date Deposited: 14 Jun 2022 06:50
Last Modified: 14 Jun 2022 06:52
URI: http://repository.unik-kediri.ac.id/id/eprint/391

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