Agustina, Anjeli Vita (2024) Pengaruh Harga, Lokasi, Store Atmosphere, Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Rumah Makan Chinese Food Barbar Kediri. Skripsi thesis, Universitas Kadiri.
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Abstract
This study aims to analyze the influence of cost, area, store environment, and word-of-mouth promotion on the acquisition of buyer choices at Chinese Nourishment Restaurant Barbar Kediri. It asked about the quantitative strategy of employment with the population of all customers passing in the past six months, as well as testing of 60 respondents. Information collection is carried out through surveys, perceptions, documentation and written reflections, while information retrieval includes legitimacy and fixed quality tests, classical presumption tests, double direct relapse tests, t tests (fractional), F tests (synchronous), and guarantee coefficients. The study shows that cost, location, and store climate have a significant positive impact on acquiring choices, while word-of-mouth promotion has no positive impact. At the same time, these four autonomous factors had an important impact on obtaining choices, with a balanced R square value of 77.5%, indicating a strong relationship between these factors. Keyword: Price, location, store aerospace, word of mouth, purchasing decision.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi & Bisnis > Prodi Manajemen S1 |
| Depositing User: | NR Nurul Huda |
| Date Deposited: | 03 Jun 2025 04:38 |
| Last Modified: | 03 Jun 2025 04:38 |
| URI: | http://repository.unik-kediri.ac.id/id/eprint/857 |
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