Styaningrum, Devi Ari (2026) Peran Jaringan Sosial Dan Relasi Bisnis Dalam Pengembangan Pemasaran Umkm Putra Jaya Mandiri. Skripsi thesis, Universitas Kadiri.
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Abstract
This study aims to examine the marketing strategies employed by the UMKM Putra Jaya Mandiri to boost sales. A qualitative approach was adopted, utilizing in-depth interviews and observations involving three key groups: the business owner, employees, and consumers. The findings indicate that social networks and business relationships facilitate marketing development by disseminating product information, increasing sales, building customer trust, opening new market opportunities, and expanding marketing networks. However, the study also identified obstacles, such as limited promotional activities. Based on these findings, it is recommended that the UMKM leverage digital platforms to expand its marketing reach and increase sales. Through this strategy, the UMKM is expected to enhance and strengthen its competitiveness in an increasingly competitive market. Keyword : marketing, social network, bussines relationship, promotion
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi & Bisnis > Prodi Manajemen S1 |
| Depositing User: | Unnamed user with email rio.mahardiko@gmail.com |
| Date Deposited: | 22 Sep 2026 07:22 |
| Last Modified: | 22 Sep 2026 07:22 |
| URI: | http://repository.unik-kediri.ac.id/id/eprint/1238 |
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