Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mie Ayam Yamin Kampung Dalem Tulungagung

Rahman, Muhamad Riski (2023) Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mie Ayam Yamin Kampung Dalem Tulungagung. Tugas_Akhir thesis, Universitas Kadiri.

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Abstract

This study aims to determine the partial effect of price on the quality of Tulungagung yamin chicken noodles. To determine the partial effect of service quality on the satisfaction of Tulungagung yamin chicken noodles. To determine the simultaneous effect of price and service quality on customer satisfaction Tulungagung yamin chicken noodles. This study used a sample of 100 respondents. Sampling using random sampling technique. The test equipment used is research instrument test and regression analysis. result 8.810 > 1.184 with a significant 0.000 > 0.05: then Ho is rejected and Ha is accepted. There is a relationship between price and consumer satisfaction in Mie Ayam Yamin Tulungagung. Results 8,977 > 1,184 with a significance of 0,000 > 0.05: then Ho is rejected and Ha is accepted. There is a relationship between service and consumer satisfaction in Mie Ayam Yamin Tulungagung. From the ANOVA table above, it shows a significant value of 0.000 and (4,508) > (3,385), then Ho is rejected and Ha is accepted. There is an influence of price, service on consumer satisfaction of Mie Ayam Yamin Tulungagung. Based on the R Square value of 0.547, there is an effect of price, service on consumer satisfaction of Tulungagung Yamin Chicken Noodles of 54.7% while 45.3% is another variable that was not examined in the study. Keywords : Effect of Price, Service Quality, Customer Satisfaction

Item Type: Thesis (Tugas_Akhir)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi > Prodi Manajemen S1
Depositing User: NR Nurul Huda
Date Deposited: 20 Nov 2024 04:42
Last Modified: 20 Nov 2024 04:42
URI: http://repository.unik-kediri.ac.id/id/eprint/711

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