Pengaruh social media marketing dan brand awareness terhadap keputusan pembelian produk keripik pisang “sang dewa” pada cv. Dewa snack

Habibulloh, Bhima Avrilicia (2024) Pengaruh social media marketing dan brand awareness terhadap keputusan pembelian produk keripik pisang “sang dewa” pada cv. Dewa snack. Skripsi thesis, Universitas Kadiri.

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Abstract

In the era of globalization, the business world is increasingly competitive, we are now faced with the challenge of developing our business so that it can develop, grow and be successful as an entrepreneur. This research uses quantitative methods, with the results that partially, Social Media Marketing and Brand Awareness have an influence on purchasing decisions. Simultaneously, Social Media Marketing and Brand Awareness also influence purchasing decisions. Keywords: Social Media Marketing, Brand Awareness, Purchasing Decisions

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi > Prodi Manajemen S1
Depositing User:	NR Nurul Huda
Date Deposited:	23 May 2025 02:18
Last Modified:	23 May 2025 02:18
URI:	http://repository.unik-kediri.ac.id/id/eprint/771

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