Istiyono, Fendik Onni (2024) Pengaruh Kualitas Layanan, Fasilitas, Harga, Dan Lokasi Terhadap Kepuasan Konsumen Di Ghantama Futsal Kediri. Skripsi thesis, Universitas Kadiri.
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Abstract
This research aim to know the influence of Service quality, facilities, price and location are several factors that influence customer satisfaction at Ghantama Futsal Kediri. The investigation used quantitative methodology to facilitate deeper understanding. In June 2022, the research population consisted of 960 visitors to Ghantama Futsal Kediri, from which 100 respondents were selected via the convenience sampling method. Data was collected through documentation, observation and literature study. The coefficient of determination, classical assumption test, multiple linear regression, validity, partial significance test (t test), and simultaneous significance test (f test) were used to analyze the data. The results of the investigation show that: (1) Customer satisfaction is greatly influenced by price, location, service quality and facilities. However, the value shows that service quality does not affect customer satisfaction. The investigation results show that: (1) Price, location, service quality, and facilities all significantly influence consumer satisfaction; However, the lower calculated t value, -0.552, indicates that service quality does not significantly influence consumer satisfaction, with a t table value of 0.677 and a significance level of 0.582.. Keyword: Service, facility, price, location, consumer satisfaction.
Item Type: | Thesis (Skripsi) |
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Fakultas Ekonomi > Prodi Manajemen S1 |
Depositing User: | Unnamed user with email rio.mahardiko@gmail.com |
Date Deposited: | 28 May 2025 02:58 |
Last Modified: | 28 May 2025 06:15 |
URI: | http://repository.unik-kediri.ac.id/id/eprint/833 |
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