Pengaruh Struktur Desain dan Kualitas Produk Terhadap Impulsive Buying Ice Cool

Nugraha, Gilang Fatwa (2024) Pengaruh Struktur Desain dan Kualitas Produk Terhadap Impulsive Buying Ice Cool. Skripsi thesis, Universitas Kadiri.

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Abstract

This thesis aims to determine influence of the design structure and product quality on impulsive buying ice cool at UD. Yasa Boga Tirta. The object used in this thesis is the UD. Yasa Boga Tirta. Data processing is used by using Alpa Cronbach, multiple linear regression,likert scale, SPSS version 21. The data used in this study are primary data obtained from distributing questionnaires online using Whatsapp. Respondents in this study were 157 respondent. Who have bought or are still buying until now. This sampling technique is Accidental Sampling. The results of this study indicate that there is a positive and significant effect between design structure and ice cool norm on impulsive buying on UD. Yasa Boga Tirta. Keywords: Alpa Cronbach, Multiple Linear Regression, Skala Likert, SPSS version 21, Accidental Sampling

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi & Bisnis > Prodi Manajemen S1
Depositing User:	NR Nurul Huda
Date Deposited:	03 Jun 2025 04:51
Last Modified:	03 Jun 2025 04:51
URI:	http://repository.unik-kediri.ac.id/id/eprint/858

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