Pengaruh Kemudahan Dan Risiko Kinerja Produk Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee Indonesia (Studi Pada Mahasiswa Universitas Kadiri Pengguna Aplikasi Shopee)

Fatimah, ST (2023) Pengaruh Kemudahan Dan Risiko Kinerja Produk Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee Indonesia (Studi Pada Mahasiswa Universitas Kadiri Pengguna Aplikasi Shopee). Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to determine the effect of convenience and risk of product performance on purchasing decisions in the Shopee Indonesia application for Kadiri University students. The sample in this study were management students using Shopee at Kadiri University who had made transactions at Shopee and 81 respondents were taken using the Purposive Sampling method. The method used in this research is descriptive and quantitative methods. Data collection was carried out by distributing questionnaires to respondents. Data analysis was carried out using quantitative methods which included validity and reliability tests, hypothesis testing including the t test, f test and the coefficient of determination (R2). The data analysis technique used is multiple linear regression analysis. The results showed that convenience has a significant positive effect on purchasing decisions and product performance risk has a negative but insignificant effect on purchasing decisions. Keywords: Convenience, Product Performance Risk, Purchase Decision

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi & Bisnis > Prodi Manajemen S1
Depositing User:	Unnamed user with email rio.mahardiko@gmail.com
Date Deposited:	15 Aug 2025 08:37
Last Modified:	15 Aug 2025 08:37
URI:	http://repository.unik-kediri.ac.id/id/eprint/920

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