Strategi Digital Marketing Dalam Meningkatkan Penjualan Ikan Hias Cupang (Studi Kasus Pada Bastyan Betta Farm Melalui Media Sosial Di Desa Dander Kecamatan Pesantren Kota Kediri)

Agustina, Risma Alia (2024) Strategi Digital Marketing Dalam Meningkatkan Penjualan Ikan Hias Cupang (Studi Kasus Pada Bastyan Betta Farm Melalui Media Sosial Di Desa Dander Kecamatan Pesantren Kota Kediri). Skripsi thesis, Universitas Kadiri.

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Abstract

In this modern era, the development of information technology has revolutionized the world of marketing in recent years. Traditional and conventional marketing communication methods are now gradually being adopted into digital platforms. This type of research uses a descriptive method with a qualitative approach. Qualitative methodology is a research procedure that produces descriptive data in the form of written and spoken words. The presence of digital marketing has had a positive impact on the business world. The product marketing process can now be done easily by creating digital content, such as photos or videos, which are then uploaded to various available social media platforms. The conclusion in this research is that the digital marketing strategy carried out by Bastyan Betta Farm to increase sales is by creating and posting interesting photos or videos using social media, namely Instagram, Facebook and Whatsapp. Keywords: digital marketing, increasing sales

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi > Prodi Manajemen S1
Depositing User:	NR Nurul Huda
Date Deposited:	22 May 2025 07:46
Last Modified:	22 May 2025 07:46
URI:	http://repository.unik-kediri.ac.id/id/eprint/750

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