Pengaruh Kualitas Dan Harga Produk Terhadap Keputusan Pembelian Galvalum (Studi Kasus Pada Toko Sumber Rejeki Kecamatan Tanjunganom Nganjuk)

Ajisaputra, Iswal Romdanu (2024) Pengaruh Kualitas Dan Harga Produk Terhadap Keputusan Pembelian Galvalum (Studi Kasus Pada Toko Sumber Rejeki Kecamatan Tanjunganom Nganjuk). Skripsi thesis, Universitas Kadiri.

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Abstract

This study aims to determine whether Product Quality and Product Price affect the Purchasing Decision of galvalume at the Sumber Rejeki Store in Tanjunganom District, Nganjuk, either partially or simultaneously, as well as to analyze the most dominant variables affecting the Purchase Decision of galvalume at the Sumber Rejeki Store in Tanjunganom District, Nganjuk. This study used a quantitative approach with a sample of 96 respondents. The sampling technique used is Nonprobability Sampling with the Accidental Sampling method. The data analysis tool used is SPSS 25, with questionnaires as research instruments, and the analysis method used is multiple linear regression. The test results show that partially, Product Quality (X1) and Product Price (X2) have a positive and significant influence on galvalume Purchasing Decisions at Sumber Rejeki Store in Tanjunganom District, Nganjuk. Simultaneously, Product Quality (X1) and Product Price (X2) also have a positive and significant effect on galvalume Purchasing Decisions. Of these two variables, Product Price (X2) is more dominant in influencing galvalume Purchasing Decisions compared to Product Quality (X1). Keywords: Product Quality, Product Price, Purchasing Decision

Item Type: Thesis (Skripsi)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi > Prodi Manajemen S1
Depositing User: NR Nurul Huda
Date Deposited: 22 May 2025 08:10
Last Modified: 22 May 2025 08:10
URI: http://repository.unik-kediri.ac.id/id/eprint/756

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