Analisa Pengaruh Harga, Kualitas Dan Fitur Produk Terhadap Keputusan Pembelian Handphone Merk Samsung (Studi Kasus Pada CV. Roxycell Pare Kediri)

Cahyono, Frediansah Dwi (2024) Analisa Pengaruh Harga, Kualitas Dan Fitur Produk Terhadap Keputusan Pembelian Handphone Merk Samsung (Studi Kasus Pada CV. Roxycell Pare Kediri). Skripsi thesis, Universitas Kadiri.

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Abstract

This research aim to know among price gadget, product quality, and fitur product having influence most dominant to decision of purchasing of Gadget Android in CV. Roxycell Pare Kediri. This Research use the quantitative research method because its research data in the form of number and analyzed to use the statistic and also have fulfilled the erudite method that is concrete, objective, measured, rational, and systematic. Population from this research is consumer of Gadget Android in unknown CV. Roxycell Pare Kediri of amount, as for chosen sample as much 96 people, technique used in intake sample is use techniques of accidental sampling. Method of data collecting use the interview, questioner, and observation. While method analyze the data with the test of validity and reliabilities, test the classic assumption, test the doubled linear regresi, test the significant by partial (statistical test of t), significance test in concern/simultan (statistical test of f), and coefficient determinacy. From this research result is inferential that: Price have an effect on the significant and negative to decision of purchasing of Gadget Android [in] CV. Roxycell Pare Kediri. Product Quality has an effect on the significant to decision of purchasing of Gadget Android in CV. Roxycell Pare Kediri. Fitur Product has an effect on the significant to decision of purchasing of Gadget Android in CV. Roxycell Pare Kediri. Price, product quality, and fitur product by simultan have an effect on the significant of purchasing of Gadget Android in CV. Roxycell Pare Kediri. Keyword: Price, Quality, Fitur Product, Purchasing Decision.

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi > Prodi Manajemen S1
Depositing User:	Unnamed user with email rio.mahardiko@gmail.com
Date Deposited:	28 May 2025 06:28
Last Modified:	28 May 2025 06:28
URI:	http://repository.unik-kediri.ac.id/id/eprint/834

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