Pengaruh Trend Fashion Muslim Dan Promosi Online Terhadap Minat Beli Konsumen Pada Media Sosial Instagram Tulips Collection

Siahara, Devsy Rica (2024) Pengaruh Trend Fashion Muslim Dan Promosi Online Terhadap Minat Beli Konsumen Pada Media Sosial Instagram Tulips Collection. Skripsi thesis, Universitas Kadiri.

	Text cover.pdf Download (73kB)
	Text abstrak.pdf Download (56kB)
	Text bab 1.pdf Restricted to Repository staff only Download (184kB)
	Text daftar pustaka.pdf Download (132kB)

Abstract

Fashion trends circulating on social media, the researches tested the effect of the independent variables of fashion trends and online promotions on the dependent variable of buying interest both partially and simultaneously. The method in this research is a quantitative method that is tested by data collection. The population of this study is in the form of active followers of the tulipstore46 Instagram account and selected 74 respondents to be used as research samples. Data collection using questionnaires distributed via google form. This research sampling technique is purposive sampling technique. As for the data analysis technique in the form of multiple regression analysis using SPSS 25. After testing the data on multiple regression analysis. Then, the result in this study are in the form of a constant value of the equation which show that the variables of fashion trends and online promotions have a fixed value. Then, the dependent variable of buying interest is 1,094 whichmeans it has a relationship that has a positive effect. Keywords : Trend Fashion, Promosi Online, Media Sosial

Item Type:	Thesis (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi > Prodi Manajemen S1
Depositing User:	Unnamed user with email rio.mahardiko@gmail.com
Date Deposited:	31 May 2025 03:25
Last Modified:	31 May 2025 03:25
URI:	http://repository.unik-kediri.ac.id/id/eprint/837

Actions (login required)

View Item